Griggs Productions Diversity Relationship Culture

Products: Books

Going International ® Book Review

" At last! Amidst all the protectionist rhetoric, we've failed to acknowledge that many of our trade problems are caused by internal management practices--a failure of Americans to painstakingly invest time and energy in learning language and customs, and in developing lasting commercial relationships. Going International® is thorough, thoughtful and analytic; it also provides practical how-to advice. I hope managements will use this book as a cornerstone for wholesale reassessment of our approach to doing business overseas."
- Tom Peters, co-author In Search for Excellence and A Passion for Excellence

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