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Going International ®: How to Make Friends and Deal Effectively in the Global Marketplace

For American business, international business is big business in every way--in terms of money, growth and even survival. Yet all too often Americans abroad miss opportunities and lose deals because of ignorance or neglect of many factors that spell the difference between failure and success.

What is the secret to success in international businesses? Why do some people who are highly successful in one country fail miserably in another? How do those who excel in international negotiations, marketing or people management do it-- and what can we learn from them? How can we get the best results when dealing with "foreigners" in our land or theirs?

Going International ® answers these questions and gives specific advice in an informal style. It is structured to enable the reader to quickly access information and it is full of vivid anecdotes from our leading corporations that illustrate what to do and what not to do abroad.

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