For American business, international business is big business in every
way--in terms of money, growth and even survival. Yet all too often Americans
abroad miss opportunities and lose deals because of ignorance or neglect of
many factors that spell the difference between failure and success.
What is the secret to success in international businesses? Why do some people
who are highly successful in one country fail miserably in another? How do
those who excel in international negotiations, marketing or people management
do it-- and what can we learn from them? How can we get the best results when
dealing with "foreigners" in our land or theirs?
Going International ® answers these questions and gives
specific advice in an informal style. It is structured to enable the reader
to quickly access information and it is full of vivid anecdotes from our leading
corporations that illustrate what to do and what not to do abroad.
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